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Upfronts 2017

Upfronts 2017

As summer approaches and more and more season finales begin to air, that means only one thing: the 2016-2017 television season is coming to a close. Fans will be sitting on the edge of their seats, praying that their favorite series will not be axed by station executives.
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Miller Cares

Miller Cares

This past January, I participated in Dec My Room, a charity designed to brighten up the lives of long-term hospitalized children by decorating their sterile, white rooms with their wildest dreams. My team was assigned a six-year old girl who was obsessed with Frozen. Her name was La'Miyah.
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Cashing in on Feminism

Cashing in on Feminism

This about how advertising at it’s very best can be used by brands to ultimately connect to their audience on a deeper and more compassionate level — how some brands attempt to use feminism to simply cash-in on a mere moment.
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When Advertising Lends Its Legacy to Our Illustrious Lexicon

When Advertising Lends Its Legacy to Our Illustrious Lexicon

Sometimes the names of products or services we use become so ingrained into our psyche that the brand itself becomes part of our vocabulary...
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Marketing In The On Demand Delivery Economy

Marketing In The On Demand Delivery Economy

From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
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Taking a Perceived Problem and Making into an Outstanding Commercial

Taking a Perceived Problem and Making into an Outstanding Commercial

Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do? 
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Marketing Trends to Look Out For in 2017

Marketing Trends to Look Out For in 2017

With the advent of technology, marketing has become digitized. Each year we are getting to see new marketing trends. Let’s have a look at which marketing trends are going to rule in 2017.
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Does Your Car Have Holiday Spirit?

Does Your Car Have Holiday Spirit?

We are well into the holiday season; music is playing, trees are up, candles are burning, and houses are twinkling with lights. Take that decorating to the next level and decorate your ride.
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The Market Sets the Price.

The Market Sets the Price.

Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price point for any product category.
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Why repetitive advertising forced me to buy premium services.

Why repetitive advertising forced me to buy premium services.

Sometimes the premium services/features pay off like with Spotify, however with Hulu I feel I was annoyed to death into switching to a premium service.
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