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Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t

Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t

There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.
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“What’s the best use of my ad budget?”

“What’s the best use of my ad budget?”

I get this question quite a bit and it’s definitely changed over the years.  In fact, it’s different every time I get it asked to me.  My refrain is this, ‘If it was my marketing budget, what would I do?’
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How to Market a New Sports Franchise

How to Market a New Sports Franchise

When the opportunity to become part owner of a new Ultimate Frisbee franchise in DFW came up, I bought in without thinking about the countless issues I would have to face.
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